What You Need to Know About Yahoo's Privacy Policy

A breakdown of Yahoo's privacy policy and what it means for users. Learn how the company uses your data and how you can manage your settings.
What You Need to Know About Yahoo's Privacy Policy

Yahoo’s Privacy Policy: What You Need to Know

As a user of Yahoo’s websites and apps, you may have wondered how the company uses your data. In this article, we’ll take a closer look at Yahoo’s privacy policy and what it means for you.

What does Yahoo use my data for?

According to Yahoo’s privacy policy, the company uses cookies to provide and improve its services, authenticate users, apply security measures, and prevent spam and abuse. Additionally, Yahoo uses location data and other personal information like IP addresses, browsing, and search history to deliver personalized ads and content.

What happens when I click ‘Accept All’?

When you click the “Accept All” button on Yahoo’s websites and apps, the company and its partners, including 237 partners that are part of the IAB Transparency & Consent Framework, store and access information on your device using cookies. This information can include your location, IP address, and browsing history.

Can I opt out of data collection?

Yes, you can opt out of data collection by clicking the “Reject All” button. This will prevent Yahoo and its partners from using your data for personalized ads and content. However, keep in mind that some services may not function properly if you opt out of data collection.

How can I manage my data settings?

You can manage your data settings by clicking on the “Manage Data Settings” link on Yahoo’s websites and apps. From there, you can adjust your settings to control how your data is used.

Understanding data privacy

Conclusion

Yahoo’s privacy policy is complex, but it’s essential to understand how the company uses your data. By knowing what data is collected and how it’s used, you can make informed decisions about your online activities. Remember to always review the privacy policies of the websites and apps you use to ensure you’re comfortable with how your data is being used.

Staying safe online

Further Reading